Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


33rd Annual Convention; San Diego, CA; 2007

Event Details

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Symposium #216
CE Offered: BACB
Behaviorally-Based Coaching
Sunday, May 27, 2007
1:30 PM–2:50 PM
Emma C
Area: OBM; Domain: Applied Research
Chair: Manuel A. Rodriguez (Continuous Learning Group)
Discussant: Manuel A. Rodriguez (Continuous Learning Group)
CE Instructor: Manuel A. Rodriguez, M.S.

CLG, a Behavioral Based Consulting firm, supports corporate wide initiatives towards achiving desired business results through behavior change. The methodology is grounded in the Applied Behavioral Sciences, working with leaders to effectively manage and maintain high levels of performance. The symposium will present three different client experiences on three different types of coaching (executive coaching and two different performance coaching designs).

Rest in Peace: Coaching Support for Leaders of a Death Care Enterprise.
FRANCISCO MANUEL GOMEZ (Continuous Learning Group), Manuel A. Rodriguez (Continuous Learning Group)
Abstract: In early 2005, A US based organization comprised of business in death care (e.g., Funeral Homes, Cemeteries, and Crematoriums) engaged with CLG to deploy 3 strategic initiatives: Develop Satisfied Employees, Improve Customer Satisfaction, and Increase Revenue. Through CLG’s coaching support, the execution of these 3 strategic iniatives took CLG to several US states, including South Carolina, Texas, and Puerto Rico. What will be presented is the process, tools, and results from the engagement with this client.
Coaching Coaches: Supporting a Corporate-Wide Initiative for Enabling Performance-Based Management.
MANUEL A. RODRIGUEZ (Continuous Learning Group)
Abstract: A retail organization in the Eastern United stated designed a strategic imperative to become a Organization Focused on Performance Management. There model for deploying and meeting this strategic objective was through integrating as a leadership practice the behavioral science through CLG’s Performance Based Leadership approach. To equip managers with this skill set, CLG was engaged to train internal capabilities to manage the transfer of knowledge of core ABA concepts and principles, and follow-up the training with coaching support for all levels of leaders. What will be presented is the methodology, deployment roadmap, and results of the engagement.
Behaviorally-Based Executive Coaching at Bechtel Group, Inc.
LAURA L. METHOT (Continuous Learning Group)
Abstract: CLG’s behavior-based approach to executive coaching paid off for a global engineering-construction firm where our coaching tools worked hand-in-glove with 360 surveys to measurably improve executive feedback scores and to impact employee performance, organizational performance, and the bottom line. The good news is that our client was not in trouble. The firm understood behavioral science and the critical relationship of strategy-process-behavior to their bottom line. Our client’s 360s were performed by a personnel management firm that conducted high-quality web-based surveys which generated individual feedback reports. Missing was the robust follow-through that is essential to measur¬ably improving leadership skills. We applied CLG’s behavioral based coaching to establish these behaviors into reliable daily habits. Because of CLG’s policy of knowing our client’s people well—their strengths, weaknesses, specific jobs—we were able to provide a complete “performance coaching package.” Increases of 20-50% in 360 feedback scores were found for leaders participating in coaching compared to no increases observed for those not participating in follow-up coaching. Increases is leadership scores correlated with substantial improvements in the client’s bottom line measures (safety and cost effective performance) shown in a reliable trend across four consecutive years.



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