Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


33rd Annual Convention; San Diego, CA; 2007

Event Details

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Symposium #351
CE Offered: BACB
This Aint Your Mamas Skinner Box: How Behavior Analysts Can Shape Corporate Learning
Monday, May 28, 2007
9:00 AM–10:20 AM
America's Cup C
Area: EDC/OBM; Domain: Applied Research
Chair: Amy L. Christensen (Convergys Corporation)
Discussant: Eric J. Fox (Western Michigan University)
CE Instructor: Amy L. Christensen, M.A.

Behavior analysts have a long-standing presence in education; however the corporate arena offers a relatively untapped education facet: corporate learning. Large companies typically spend over $100 million yearly on learning and training programs but what, if any, is the return on this investment? Corporate learning solutions generally are not built upon sound behavioral principles. They are, however, built upon Instructional Systems Design & Development (ISDD) methodologies. The most popular methodologythe ADDIE modelprovides a systematic process for creating corporate learning. It is through this model that behavior analysts have the opportunity to drive results. Behavior analysts have the capability to turn learning solutions into behavioral learning solutions and produce a return far greater than a monetary investment. Not only do behavior analysts have the power to influence corporate learning, but corporate learning also has the capability to impact behavior analysis. A variety of learning modalities are delivered in the corporate arena, many of which can enhance current behavioral solutions. A showcase of learning solutions will be demonstrated in an effort to highlight Whats out there? and where, as behavior analysts, we can make a difference.

Can Behavior Analysis and Corporate Learning Get Along?
AMY L. CHRISTENSEN (Convergys Corporation), Heather J. Huber (Convergys Corporation)
Abstract: Some of the most significant contributions of behavior analysts have addressed autism, developmental disabilities, education, and organizational behavior management (OBM) – areas of study founded on basic behavior analytic principles. The behavioral principles that have proven effective in these areas can also improve the effectiveness of corporate learning. The skills that allow behavior analysts to succeed afford behavior analysts an opportunity to drive the results that businesses seek.
Reinventing Corporate Learning Solutions with Behavior Analysis.
HEATHER J. HUBER (Convergys Corporation), Amy L. Christensen (Convergys Corporation)
Abstract: The ADDIE model is the instructional design methodology most widely accepted in the corporate learning environment. Working with the ADDIE model’s five components – Analyze, Design, Develop, Implement, and Evaluate – yields behavior analysts a unique opportunity to reinvent the model and its components from a molecular level and improve return on investment through the delivery of data-based learning solutions. Just as behavior analysis offers corporate learning solutions an opportunity to become more behaviorally oriented, today’s corporate learning solutions offer the field of behavior analysis creative ways to deliver learning to our clients – be they students, teachers, parents, or a variety of other participants. E-learning and simulation-based training provide an enormous opportunity for behavior analysts to train a multitude of clients in an assortment of learning environments – providing safe and effective means of changing behavior and improving performance.
From the Classroom to the Board Room.
AMY L. CHRISTENSEN (Convergys Corporation), Heather J. Huber (Convergys Corporation)
Abstract: We will demonstrate a showcase of learning solutions to depict how corporations are training their workforce in today’s market. These solutions will include e-learning and simulation-based training that target industries such as retail, manufacturing/automotive, financial services, pharmaceuticals, and high tech. The training types targeted in this training demo include workforce development and sales and services. As you watch this demonstration, we challenge you think. We challenge you to listen. And we challenge you to get imagine how you might apply these learning solutions to your own learning environment.



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