Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


43rd Annual Convention; Denver, CO; 2017

Event Details

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Invited Tutorial #71
CE Offered: PSY/BACB
SQAB Tutorial: Applying Operant Demand Analyses to Issues of Societal Importance
Saturday, May 27, 2017
3:00 PM–3:50 PM
Hyatt Regency, Centennial Ballroom D
Area: EAB; Domain: Basic Research
PSY/BACB CE Offered. CE Instructor: Derek D. Reed, Ph.D.
Chair: Matthew W. Johnson (Johns Hopkins University School of Medicine)
Presenting Authors: : DEREK D. REED (The University of Kansas)

Behavioral economic demand analyses quantify the degree to which organisms defend consumption of reinforcers. Emanating from the experimental analysis of behavior, demand analyses have rendered an abundance of success in modeling consumption and choice in highly controlled nonhuman studies. Translational applications in the 1980s demonstrated the potentiality of demand analyses in understanding substance use in human subject. Accordingly, contemporary research in addiction sciences has seen a marked proliferation in applying demand analyses in both translational and clinical settings. This SQAB Tutorial highlights translations of findings from basic studies on reinforcer demand to various issues of societal important. The presentation begins with a primer on demand assessment and analysis. Discussion of demand metrics with immediate translation to applied behavior analysis is provided. Particular examples from behavioral health domains are provided in the areas of alcohol, cigarette, marijuana, and indoor tanning demand. The presentation concludes with a discussion of other areas of translation in mainstream applied behavior analysis, such as validating preference assessments, determining token delivery and exchange schedules, and classroom based reinforcement contingencies for work completion.

Instruction Level: Intermediate
Target Audience:

Certified behavior analysts, psychologists, graduate students.

Learning Objectives: At the conclusion of the event, the participant will be able to: (1) describe methods used to generate an operant behavioral economic demand curves; (2) identify various components of a demand curve that are useful as dependent variables in translational studies; (3) discuss novel areas of applied behavior analysis that could benefit from operant behavioral economic demand analysis.
DEREK D. REED (The University of Kansas)
Dr. Derek Reed is a Licensed Behavior Analyst in the State of Kansas and an Associate Professor in the Department of Applied Behavioral Science at the University of Kansas where he directs the Applied Behavioral Economics Laboratory. Derek received his Bachelor's degree in Psychology from Illinois State University and his Masters and Ph.D. in School Psychology from Syracuse University. He has served as Associate Editor for Behavior Analysis in Practice and The Psychological Record, and guest Associate Editor for The Behavior Analyst, Journal of Behavioral Education, and Journal of Applied Behavior Analysis. He serves as a reviewer on the editorial boards of The Behavior Analyst, Journal of Applied Behavior Analysis, and Journal of the Experimental Analysis of Behavior. Derek has published over 90 peer reviewed papers and book chapters, coauthored three edited books, and was the 2016 recipient of the American Psychological Association Division 25 B. F. Skinner Foundation New Applied Researcher Award. He is working on a new textbook titled Introduction to Behavior Analysis with his coauthors Greg Madden and Mark Reilly. Derek is presently the Executive Director of the Society for the Quantitative Analyses of Behavior. Derek's research translates behavioral economic demand to understand contemporary issues of societal importance.
Keyword(s): behavioral economics, demand, quantitative analysis, translational research



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