Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


43rd Annual Convention; Denver, CO; 2017

Event Details

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Invited Paper Session #195
CE Offered: PSY/BACB

Accelerating Strategy Execution by Orchestrating Leadership Role Modelling and Reinforcement

Sunday, May 28, 2017
9:00 AM–9:50 AM
Hyatt Regency, Mineral Hall D-G
Area: OBM; Domain: Applied Research
Instruction Level: Intermediate
CE Instructor: Julie Smith, Ph.D.
Chair: Julie M. Slowiak (University of Minnesota Duluth)
JULIE SMITH (ChangePartner)
Julie is a world-class expert in applying behavior science in innovative ways to achieve unprecedented results in organizations. As co-founder of CLG, one of the world's largest behavior-based strategy execution firms, Julie and her colleagues pioneered the most powerful and practical organizational behavior-change approach available today, as evaluated by multiple independent benchmark studies conducted by organizations such as Chevron, the United Nations, and Bayer Corporation. Seeing a great need to improve healthcare provider performance, Julie launched ChangePartner in 2015. She and her team are developing a SMARTe Delivery Excellence enterprise software system, based on Adaptive Behavior Analytics, that will transform healthcare. This technology platform will be like providing a personalized behavioral coach, at a moments notice, to any healthcare worker. Julie is looking forward to the day when the behavioral root causes of poor patient care are drastically reduced–or even eliminated–because of this innovative system. Julie holds a Ph.D. in Behavior Analysis from West Virginia University. She and her husband, Mickey, reside with their family in Fairmont, West Virginia, where they are building Heston Farm, a regional agri-tourism destination that includes the triple threat of a winery, distillery, and brewery.

Senior leaders spend a tremendous amount of time planning and resourcing their strategic initiatives. Yet numerous studies have found that 70% of these strategies fall far short of their goals. Why? Employees have learned to wait out new initiatives to see if their leaders are serious about the change. They look for signs that go far beyond an exciting vision and the provision of ample resources; they want to see day-to-day leadership behaviors that indicate a sustained, personal commitment to the strategy. Through 30 years of consulting to senior leaders, the author has found a winning formula to quickly derive the top leadership behaviors that will accelerate strategy execution at any firm. The key is to find the unique behaviors that will signal a serious commitment to change for this strategy, this leadership team, at this point in time and to get them implemented in a highly visible, coordinated way. Three case studies will be shared: (1) a global airline that improved the customer service delivered by 29,000 flight attendants; (2) a global oil company that improved capital decision making across 12,000 employees, and; (3) a pharmaceutical company that transformed itself into a patient centric, customer focused organization.

Target Audience:

Practitioners in Organizational Behavior Management (OBM), and those who have an interest in OBM, large-scale behavior change, systemic analyses, and sustainable behavior change.

Learning Objectives: At the conclusion of the presentation, participants will be able to: (1) understand the importance of leaders personally implementing targeted behaviors that demonstrate their commitment to their strategic initiatives; (2) list the steps for identifying targeted leadership behaviors that are unique to an organization; (3) understand how to orchestrate the execution of targeted leadership behaviors to get the maximum impact.



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Modifed by Eddie Soh