Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


43rd Annual Convention; Denver, CO; 2017

Event Details

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B. F. Skinner Lecture Series Paper Session #294
CE Offered: PSY/BACB

In Search of the Authentic Self

Sunday, May 28, 2017
4:00 PM–4:50 PM
Convention Center Four Seasons Ballroom 4
Area: EAB; Domain: Applied Research
Instruction Level: Basic
CE Instructor: Elizabeth Kyonka, Ph.D.
Chair: Elizabeth Kyonka (University of New England)
SHEENA IYENGAR (Columbia Business School)
Sheena S. Iyengar is the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School. She graduated with a B.S. in Economics from the Wharton School of the University of Pennsylvania and received her Ph.D. in Social Psychology from Stanford University. She joined the Columbia faculty in 1998. Dr. Iyengar’s core research focuses on the psychology of choice and decision-making, addressing how humans face challenges in a world where they are inundated with options. She has since turned her attention to tackling issues in the business world through the lenses of network analysis and diversity-inspired ideation. She looks at the processes used by both groups and individuals in making choices to see how we can improve on innovation, problem solving, and leveraging business relationships. Dr. Iyengar’s work has been published in premiere academic journals across such disciplines as economics, psychology, management, and marketing, and she received the Presidential Early Career Award in 2002. Her book The Art of Choosing received a Financial Times and Goldman Sachs Business Book of the Year 2010 award, and was ranked #3 on the Best Business and Investing Books of 2010. Her research is regularly cited in the popular media, including the New York Times, Wall Street Journal, the Economist, and BBC. Dr. Iyengar has also appeared on television programs like the Today Show, the Daily Show, and Fareed Zakaria’s GPS on CNN. Her TED Talks have collectively received almost four million views and her research continues to inform markets, businesses, and people all over the world. Dr. Iyengar has given keynotes for Deloitte, E&Y, AIG, and CapGemini, among many others, and regularly gives talks for Akshaya Patra to help raise money to increase access to education amongst the poor in India. She is also a member of the Board of Directors for the Asian University for Women (AUW) and of the Kenjin-Tatsujin Council, the 100-Year Vision advisory group to Ashinaga.

Every time you make a choice—whether it is what soda to buy or who to marry—you are making a creative decision about what kind of person you want to be and what kind of choice that person would make. Sheena Iyengar has dedicated her work to studying these choices, how and why we make them, and what they say about ourselves. Through examples that are at once illuminating and entertaining, she paints a picture of the pleasures and the burdens of a world that offers us seemingly endless options for making our lives unique.

Target Audience:

Board certified behavior analysts; licensed psychologists; graduate students.

Learning Objectives: At the conclusion of the presentation, participants will be able to: (1) have a deeper appreciation of how the concept of identity is tied to choice.



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