Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


46th Annual Convention; Washington DC; 2020

Event Details

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Panel #583
CE Offered: BACB — 
Breaking bad in behaviour analysis: The value of rebels to our field
Monday, May 25, 2020
4:00 PM–4:50 PM
Marriott Marquis, Level M1, Georgetown
Area: PCH/TBA; Domain: Service Delivery
CE Instructor: Myra-Jade Lui, Ph.D.
Chair: Myra-Jade Lui (QcABA)
MERRILL WINSTON (Professional Crisis Management, Inc.)

The term ‘rebel talent’ was coined by behavioral scientist and author Francesca Gino in 2018. Rebel talents are those who walk the line between expertise and experimentation and who, in the right conditions, can lead the way to innovation and creativity in any given field. Applied behavior analysis is a field that has produced powerful technologies, capable of significantly improving the lives of even the most vulnerable in our society. Yet, the field still lacks mainstream relevance. It may be, therefore, time for behavior analysts to consider novel strategies such as those employed by rebel talent in order to further the field towards innovation and achieving recognition in the mainstream. This panel discussion will bring together three behaviour analysts who are familiar with non-conformity and who will discuss walking that line between thinking-outside-the-box, abiding by the guidelines for ethical practice, and why B.F. Skinner might have been the original rebel talent of the field.

Instruction Level: Intermediate
Target Audience:

Primarily BCBAs

Learning Objectives: Following this panel discussion, the participants will be able to: 1) Describe an event from Skinner’s career that revolutionized the way people thought about human behaviour and how this challenged the traditional perspectives of the time. 2) Identify the productive aspects of thinking-outside-the-box and contrast this to potential destructive aspects in the dissemination of applied behaviour analysis. 3) Outline how they might teach supervisees to practice in ways that can be considered both ethical and innovative. 4) Provide a framework for approaching rules and the various types of rule-governed behavior in ethical practice, including tracking contingency relations and dogmatic rule-following.
Keyword(s): dissemination, Ethics, rule-governed behaviour



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Modifed by Eddie Soh