Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


46th Annual Convention; Online; 2020

Event Details

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Paper Session #372
HeroRATs: Lessons to be Learned from Successful Diffusion
Monday, May 25, 2020
12:00 PM–12:20 PM
Area: CSS
Chair: Kristin Griffith (Utah State University)
HeroRATs: Lessons to be Learned from Successful Diffusion
Domain: Theory
KRISTIN GRIFFITH (Utah State University), Scott Page (Utah State University), Sarah E. Pinkelman (Utah State University)
Abstract: While the field of behavior analysis continues to grow, there is an ongoing need to expand into new domains to address wide-ranging, socially significant problems. These efforts might be aided by better understanding the process of diffusion or the spread of innovations to those would benefit from their use (Rogers, 2003). Diffusion researchers have focused on identifying commonalities across disciplines that are predictive of successful adoption of innovations and this integrated knowledge holds potential to effectively bring a science of behavior change to the masses. Using the diffusion of rat detection technology (HeroRATs) as a case example, we will describe the critical attributes of this behavioral innovation that led to its adoption, illustrating how the diffusion framework might be used to guide those attempting to disseminate behavior analysis into novel arenas.



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